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Gonzalo Roa
Gonzalo Roa

Download WhatsApp Business 2023 APK and Boost Your Business with New Tools

WhatsApp Business Update 2023: What's New and How to Download

WhatsApp Business is a tool for companies to engage with customers over the platform. It is built on top of WhatsApp Messenger and includes all the features that you rely on, such as multimedia, free calls, and group chat. There are two ways to use WhatsApp for business: WhatsApp Business App and WhatsApp Business Platform. The app is for small businesses who personally manage conversations with customers. The platform is for medium to large businesses who communicate with customers at scale through programmatic access.

whatsapp business update 2023 apk download

In this article, we will explore what's new in WhatsApp Business update 2023 and how to download it. We will also cover some of the features, benefits, statistics, and success stories of using WhatsApp for business.

What is WhatsApp Business and why use it?

WhatsApp Business was launched in 2018 to help businesses connect with their customers in a more personal and convenient way. It allows businesses to create their own professional profile, set business hours, use automated responses, include a product catalog, add labels to group chats, and view messaging statistics.

WhatsApp Business features and benefits

Some of the main features and benefits of using WhatsApp Business are:

  • Security: WhatsApp Business offers end-to-end encryption for all messages, calls, and media. This means that only you and your customers can see the information you share. You can also use two-factor authentication for extra security.

  • User Interface: WhatsApp Business has a simple and intuitive user interface that makes it easy to use. You can see the read receipt for messages and media, which indicates when your customers have seen your message. You can also use emojis, stickers, gifs, and voice notes to make your communication more engaging.

  • Popularity: WhatsApp is the most popular messaging app in the world, with over 2 billion users across more than 180 countries. By using WhatsApp for business, you can reach your customers where they already are and expand your global reach.

  • Customer Experience: WhatsApp Business can help you improve your customer experience by providing faster and more personalized service. You can also use WhatsApp for customer support, marketing campaigns, human resources, pipeline growth, and more.

  • Profitability: WhatsApp Business can help you reduce your operating costs by streamlining your communication and sales processes. You can also leverage the WhatsApp Business Platform to integrate with other tools and systems that you use for your business.

WhatsApp Business statistics and success stories

WhatsApp Business has been widely adopted by businesses of different sizes and industries around the world. Here are some statistics and success stories that show the impact of using WhatsApp for business:

  • Within a year of its launch, 5 million businesses had started using WhatsApp Business App.

  • Today, there are 50 million businesses active daily on the WhatsApp Business App.

  • India (with 15 million MAU) and Brazil (5 million MAU) are the biggest markets for the WhatsApp Business App today.

  • 84% of SMBs in India believe that WhatsApp helps them communicate with customers.

  • Gartner predicts that by 2025, 40% of customer service will go from a major organizational expense to a significant profit driver as direct messaging streamlines sales pipelines.

  • Bank Mandiri, a leading bank in Indonesia, used WhatsApp Business Platform to increase its customer satisfaction rate by 30% and its loan application rate by 10%.

  • MakeMyTrip, a leading online travel company in India, used WhatsApp Business Platform to increase its customer retention rate by 20% and its revenue by 10%.

  • RedBus, a bus ticketing platform in India, used WhatsApp Business Platform to reduce its customer service costs by 50% and increase its customer satisfaction rate by 40%.

  • KLM Royal Dutch Airlines, a global airline company, used WhatsApp Business Platform to send boarding passes, flight updates, and booking confirmations to its customers. It achieved a 40% higher open rate and a 15% higher click-through rate than other channels.

What's new in WhatsApp Business update 2023?

WhatsApp Business update 2023 is the latest version of the app that brings new features and improvements for businesses. Some of the highlights of the update are:

New features and improvements

  • WhatsApp Pay: WhatsApp Pay is a feature that allows businesses to accept payments from customers directly on WhatsApp. It is powered by UPI, a secure and fast payment system in India. WhatsApp Pay is currently available in India and Brazil, and will soon be rolled out to other countries.

  • WhatsApp Shopping: WhatsApp Shopping is a feature that allows businesses to showcase their products and services on WhatsApp. It is integrated with Facebook Shops, a platform that helps businesses create online stores across Facebook and Instagram. WhatsApp Shopping enables customers to browse, order, and pay for products without leaving the app.

  • WhatsApp Chatbots: WhatsApp Chatbots are automated conversational agents that can help businesses provide customer service, answer FAQs, send notifications, and more. They are built using the WhatsApp Business API, which allows businesses to programmatically access WhatsApp. WhatsApp Chatbots can use natural language processing, artificial intelligence, and machine learning to understand and respond to customer queries.

  • WhatsApp QR Codes: WhatsApp QR Codes are scannable codes that can help businesses connect with customers easily. Customers can scan the QR code using their phone camera or WhatsApp camera to start a chat with the business. Businesses can display their QR codes on their websites, social media pages, storefronts, packaging, receipts, and more.

  • WhatsApp Stickers: WhatsApp Stickers are expressive images that can help businesses communicate with customers in a fun and creative way. Businesses can create their own custom stickers using the WhatsApp Sticker Maker app or use the existing stickers from the WhatsApp Sticker Store. Businesses can also use stickers to promote their brand, products, or campaigns.

New markets and opportunities

WhatsApp Business update 2023 also opens up new markets and opportunities for businesses. Some of them are:

  • Africa: Africa is one of the fastest-growing regions for WhatsApp usage, with over 250 million users as of 2020. WhatsApp Business has partnered with local mobile operators and financial institutions to offer affordable and accessible solutions for small businesses in Africa. For example, MTN Group, a leading telecom company in Africa, has launched MTN MoMo (Mobile Money), a service that allows customers to send and receive money using WhatsApp.

  • Middle East: Middle East is another region where WhatsApp is widely used, with over 200 million users as of 2020. WhatsApp Business has collaborated with local governments and organizations to support small businesses in the Middle East. For example, Dubai Chamber of Commerce and Industry has launched Dubai Startup Hub Smartpreneur Competition, a contest that invites entrepreneurs to pitch their innovative ideas using WhatsApp.

  • Healthcare: Healthcare is one of the sectors that can benefit from using WhatsApp Business, especially during the COVID-19 pandemic. WhatsApp Business can help healthcare providers communicate with patients, share health information, schedule appointments, send reminders, collect feedback, and more. For example, WHO Health Alert is a service that provides reliable information and guidance on COVID-19 via WhatsApp.

  • E-commerce: E-commerce is one of the sectors that can leverage the potential of WhatsApp Business, especially with the introduction of WhatsApp Pay and WhatsApp Shopping. WhatsApp Business can help e-commerce businesses reach more customers, showcase their products, process orders, accept payments, provide customer support, and more. For example, Flipkart, a leading online marketplace in India, has integrated WhatsApp Business Platform to offer seamless shopping experience to its customers.

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